Comments on: What is the ROI on Social Media? http://thefuturevalueofbusiness.com/what-is-the-roi-on-social-media.htm Using Business Intelligence to make data meaningful and solve business problems. Mon, 13 Feb 2012 18:25:27 +0000 hourly 1 http://wordpress.org/?v=3.3 By: topikality http://thefuturevalueofbusiness.com/what-is-the-roi-on-social-media.htm/comment-page-1#comment-16194 topikality Tue, 09 Jun 2009 17:10:18 +0000 http://thefuturevalueofbusiness.com/?p=610#comment-16194 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">What is the ROI on Social Media? http://ow.ly/d0MX from Online Media topik</span></span> What is the ROI on Social Media? http://ow.ly/d0MX from Online Media topik

]]> By: Duke Williams http://thefuturevalueofbusiness.com/what-is-the-roi-on-social-media.htm/comment-page-1#comment-16195 Duke Williams Mon, 08 Jun 2009 21:25:03 +0000 http://thefuturevalueofbusiness.com/?p=610#comment-16195 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @katieherbst: RT @jmctigue: Good, common-sense blog about ROI in #socialmedia - http://bit.ly/dNIW9 - MUST READ!-</span></span> RT @katieherbst: RT @jmctigue: Good, common-sense blog about ROI in #socialmedia – http://bit.ly/dNIW9 – MUST READ!-

]]> By: davidebowman http://thefuturevalueofbusiness.com/what-is-the-roi-on-social-media.htm/comment-page-1#comment-7985 davidebowman Mon, 08 Jun 2009 19:24:33 +0000 http://thefuturevalueofbusiness.com/?p=610#comment-7985 John, Thanks for your comment. Absolutely, ROI can be measured over time, but it takes a commitment to do so. All too often people assume that by putting up a blog, the money will just roll right in. Not so. It takes time, persistence, and patience. In the end, I believe that if you engage in thoughtful dialogue with people, you will uncover a great deal of very valuable information. It then becomes a question of what you do with that information. The investment is not just in the tech or the content, but more so in doing something with the findings yielded from them. Without clear goals and solid data enterprise wide, social media is sub-optimal at best. John,

Thanks for your comment. Absolutely, ROI can be measured over time, but it takes a commitment to do so. All too often people assume that by putting up a blog, the money will just roll right in. Not so. It takes time, persistence, and patience. In the end, I believe that if you engage in thoughtful dialogue with people, you will uncover a great deal of very valuable information. It then becomes a question of what you do with that information. The investment is not just in the tech or the content, but more so in doing something with the findings yielded from them. Without clear goals and solid data enterprise wide, social media is sub-optimal at best.

]]> By: John McTigue http://thefuturevalueofbusiness.com/what-is-the-roi-on-social-media.htm/comment-page-1#comment-16196 John McTigue Mon, 08 Jun 2009 19:20:19 +0000 http://thefuturevalueofbusiness.com/?p=610#comment-16196 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Good, common-sense blog about ROI in #socialmedia - http://bit.ly/dNIW9</span></span> Good, common-sense blog about ROI in #socialmedia – http://bit.ly/dNIW9

]]> By: John McTigue http://thefuturevalueofbusiness.com/what-is-the-roi-on-social-media.htm/comment-page-1#comment-7983 John McTigue Mon, 08 Jun 2009 14:19:09 +0000 http://thefuturevalueofbusiness.com/?p=610#comment-7983 I like your idea of establishing a baseline over time and the before-after approach to ROI. This could be done in a lot of different areas including sales, customer satisfaction (on some scale), time-to-market, project delivery time, brand awareness (on some scale) and brand reputation (on some scale). For small businesses it might be something simple like revenues from new products developed as a result of social media or number of sales conversions from social media marketing campaigns. As long as the goals are clearly established and the measurement is done routinely, there is no reason why ROI can't be a part of every social media program. I like your point about ROI not being the only important thing about social media, though. It's just one of the deliverables. I like your idea of establishing a baseline over time and the before-after approach to ROI. This could be done in a lot of different areas including sales, customer satisfaction (on some scale), time-to-market, project delivery time, brand awareness (on some scale) and brand reputation (on some scale). For small businesses it might be something simple like revenues from new products developed as a result of social media or number of sales conversions from social media marketing campaigns. As long as the goals are clearly established and the measurement is done routinely, there is no reason why ROI can’t be a part of every social media program. I like your point about ROI not being the only important thing about social media, though. It’s just one of the deliverables.

]]> By: Social Media http://thefuturevalueofbusiness.com/what-is-the-roi-on-social-media.htm/comment-page-1#comment-16197 Social Media Sat, 06 Jun 2009 06:09:39 +0000 http://thefuturevalueofbusiness.com/?p=610#comment-16197 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">socialhelp: What is the ROI on Social Media? | TheFutureValueofBusiness.com http://tinyurl.com/onvq4g</span></span> socialhelp: What is the ROI on Social Media? | TheFutureValueofBusiness.com http://tinyurl.com/onvq4g

]]> By: HyperLocal Edge http://thefuturevalueofbusiness.com/what-is-the-roi-on-social-media.htm/comment-page-1#comment-16198 HyperLocal Edge Sat, 06 Jun 2009 05:49:31 +0000 http://thefuturevalueofbusiness.com/?p=610#comment-16198 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">What is the ROI on Social Media? | TheFutureValueofBusiness.com http://tinyurl.com/onvq4g</span></span> What is the ROI on Social Media? | TheFutureValueofBusiness.com http://tinyurl.com/onvq4g

]]> By: tblanx http://thefuturevalueofbusiness.com/what-is-the-roi-on-social-media.htm/comment-page-1#comment-16199 tblanx Sat, 06 Jun 2009 01:00:49 +0000 http://thefuturevalueofbusiness.com/?p=610#comment-16199 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">for those with senior mgrs hesitant to invest in social media check out @davidebowman's What is the ROI on social media? http://bit.ly/VA4lm</span></span> for those with senior mgrs hesitant to invest in social media check out @davidebowman’s What is the ROI on social media? http://bit.ly/VA4lm

]]> By: davidebowman http://thefuturevalueofbusiness.com/what-is-the-roi-on-social-media.htm/comment-page-1#comment-16200 davidebowman Sat, 06 Jun 2009 00:51:22 +0000 http://thefuturevalueofbusiness.com/?p=610#comment-16200 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">What is the ROI on social media? Depends on what you do with it? http://bit.ly/VA4lm</span></span> What is the ROI on social media? Depends on what you do with it? http://bit.ly/VA4lm

]]>