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Tomorrow’s Forecast

January 29, 2010

I am always looking for different ways to describe what LÛCRUM does.  Sure there is the standard response of “LÛCRUM helps companies to turn data into useful and actionable information,” but that can be tough to visualize.  Sometimes it helps to use more vivid and familiar examples of things to explain the services we offer.  Think of the weather.  If all of the important weather components were just structured data in table or spreadsheet, it might look like this: 

 

So sure, I could find what I was looking for…”what’s the temp at 9AM?”  It takes a pair of readers a few seconds, but it’s there.  There are so many other data points, however.  Is it getting warmer or colder?  Is it going to rain today?  Certainly the other data points are there that would help me to make the decision – relative humidity, cloud cover, wind speed – but I may need to consult the company metadata to understand what it all means and if those numbers mean it will be getting hotter or colder.  THIS IS DATA.  Your org has it…you’ve got to make sense of it. 

What LÛCRUM does, is make this DATA meaningful.  We like to call it Business Intelligence or Data Visualization.  Simply stated, we take all of those data points and help you to make better business decisions (or in this case, help you to decide if you should wear a coat or bring your umbrella). 

THIS IS BI!

THIS 

IS 

BUSINESS 

INTELLIGENCE!! 

  

Taking lots of data and making it meaningful…yeah, that’ s what LÛCRUM does. 

  

- Jodie

Written by Jodie Heflin · Filed Under Business Intelligence 

Comments

10 Responses to “Tomorrow’s Forecast”

  1. LUCRUM Incorporated on January 29th, 2010 10:10 pm

    New blog post: Tomorrow's Forecast http://thefuturevalueofbusiness.com/tomorrows-forecast.htm

  2. LUCRUM Incorporated on January 29th, 2010 10:12 pm

    @davidebowman Thanks for the weather tip! http://thefuturevalueofbusiness.com/tomorrows-forecast.htm

  3. Suzanne Lorch on January 29th, 2010 10:14 pm

    What a great way to explain the difference between data and business intelligence – such a great way to distill what is sometimes a complex concept. Thanks, Jodie!

  4. David E. Bowman on February 2nd, 2010 9:43 am

    Excellent post Jodie.

  5. Jodie Heflin on February 2nd, 2010 9:48 am

    Thanks David! And thanks to you for the inspiration!

  6. Ajay John on February 2nd, 2010 3:24 pm

    Great link to compliment your article…Enterprise IT’s Top Enemy: Its Own Arrogance

    http://advice.cio.com/thomas_wailgum/enterprise_its_top_enemy_its_own_arrogance

  7. Jodie Heflin on February 2nd, 2010 5:59 pm

    Ajay,

    Thanks so much for the great link!! This is exactly what I am referring to.

    Jodie

  8. LUCRUM Incorporated on February 2nd, 2010 11:09 pm

    My blog last week http://tinyurl.com/ya9w6tq has a companion over at CIO Mag: http://tinyurl.com/ydaw3rr #UsersAreSmarterThanYouThink

  9. LUCRUM Incorporated on February 2nd, 2010 11:10 pm

    @CIOOnline I agree with your article: http://tinyurl.com/ydaw3rr See my thoughts on same subject: http://tinyurl.com/ya9w6tq

  10. davidebowman on February 4th, 2010 12:58 pm

    Want to understand more about business intelligence? Check out this excellent post by @jhef from @LUCRUMinc http://bit.ly/dty5IG

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