Recipes for Success
June 11, 2008
Using unique experiences to reach out to customers…. is the theme of a recent WSJ article that featured John Bostick, executive chairman of LUCRUM, and also President and CEO of dbaDirect. The article talks about how different small companies create unique opportunities to meet with their customers. The article was published on Friday, May 30, the very day after I attended one of John’s classes up at Jungle Jim’s in Fairfield, Ohio (another exercise in unique customer experiences – they have every imported food you never knew you needed ‘ 6 acres of food under one roof’ http://www.junglejims.com )_
The class I attended was called ‘Hot Thai Summer Sizzlers”. John prepared some wonderful Thai dishes, and Jim Hennessy showcased several unusual beers that enhanced the flavors of the food (except for the Paulaner Heffe – beer and clove are not good flavors in beer, in my opinion!). In the class, John prepared and discussed the origins of many of the exotic dishes he was preparing, but in an easy to understand and appreciate manner – demystifying many otherwise exotic dishes and convincing me that just maybe I should try this at home sometime. Everything was delicious, and while, a few offerings were too spicy for some of the attendees – don’t say he didn’t warn you about the peppers! – the different beer offerings were a great way to ‘cool the palate’. Several LÛCRUM customers and their family members attended, and as the WSJ article discussed, it was a great way to get to know people outside the normal business environment. John and I both share the common experience of having worked for IBM, and are rooted in the belief that ‘people buy from people they like’. So, having the opportunity to get to know our customers in a more relaxed environment is something ingrained in us, starting with our days at ‘Big Blue’. The best testimony to the value they received from the class is the number of folks that were signing up for the next class! – Obviously, it was an enjoyable, informative session.
Just like trying new foods and beers can provide an enjoyable experience, trying new business offerings and concepts can also lead to a positive experience. For example, one of the offerings that is unique to Lucrum is our ‘Strategic Alignment Session’. Using a guided methodology, our consultants facilitate sessions for customers – taking them on a journey – starting at the beginning, and discussing their history (which quite frequently, everyone has a slightly different recollection of!), and using that shared history to guide the participants on the journey, resulting in a shared experience, mutual goals and ways to achieve those goals. These sessions are one of those things that you just don’t fully appreciate until you’ve actually observed, participated in, or spoken to someone about. I sat in on one session during my first weeks with Lucrum, and was impressed by the way our consultant (Eric Duell, in this case) led a diverse customer group at a local chemical firm through this process as they attempted to design a new customer pricing system. In the past few months, Eric has conducted sessions for 2 of my customers – both in very different businesses – one, a large financial institution, where we helped an off-shore firm develop a new sale and marketing plan. And then most recently, we drove a few hours north and used this same process with another custom in the non-profit sector, bringing together a very diverse group including marketing, IT, creative, and education departments, resulting in a new vision for a major website re-design for their institution.
In both instances, there were participants who walked into the session, thinking “this better be good, they convinced me to give up 2 days (or 2 – ½ days) of my time”. By the end of the first session, or even sooner, you could see that their impressions had changed, and they were eager participants in the process – and walked away from the sessions with a new vision and ideas on how to lead their organization through the next phase of their business plan. And, some were even ready to ‘sign up again’ for more sessions – to utilize this process in other aspects of their business.
More Birthday Fun
February 18, 2008
More birthday fun, courtesy of LUCRUM recruiter / amateur videographer Andy Erickson. Here is a clip from our birthday lunch last week. Note that the most popular response to “what do you love about LUCRUM?” was the people – with Andy’s mom coming in a distant second. All in good fun. It is a great place to work. I just surpassed 15 days (business days) with the company, and it is already clear to me why the company has been around for that same number of years. Great people. Thanks for the footage Andy.
LUCRUM: 15 Years and Counting…
February 16, 2008
Today’s the 15th anniversary of the founding of LUCRUM. Wow, that’s seems like a long time ago! At the same time, it also feels like yesterday! Our industry is a great industry because it never gets boring. The idea that we can problem solve in our customers’ business using some of the latest technology and techniques is still as rich in opportunity as the first day we were in business. I still remember that first day. I called about 20 different customer/prospects that I knew in the regional marketplace with the announcement that I had formed a new consulting company called, “Client Server Associates.” We were going to focus on the new paradigm of developing business software outside of the mainframe on PC’s and their network servers. It was a very “bleeding edge” concept at the time, and as you know, the rest is history.
It was also very “new” to think of business cycles lasting only a few years instead of the normal 7 year cycles. In fact, I was brash enough at the age of 33 to tell customers that the cycles were going to be “months-long” instead of years long. Boy, was I ever disruptive! In today’s economy, the switch from “build product and the market will come” to “mass customization of all products and services” has created such a huge market in business consulting and developing software solutions. I’ve skied out in Utah this season a few times and the ski “ticket” is now an RFID card that “swipes you” when you go through the turnstiles onto the ski lift! No more checking your ski tag! They also allow for you to go to their website and see how many ski runs you made and what the vertical feet added up to! Another benefit for the avid skier! Our whole world is going to change over the next five years in leveraging the RFID technology, mobile computing with Blackberries and other platforms, as well as the whole concept of “predicting” what the customer wants and suggestively selling or recommending your services in a way that you think they “really know you.” The fact is, they really do know you! “Predicting” needs and requirements is a big portion of the “data management” strategy of any company. They won’t be able to do this themselves in most situations since most companies don’t have an “inventive and build” culture. This is where LUCRUM is going to leverage our strengths and brain-power to provide these kind of services for the market. It’s going to be a very interesting “next 5 years!”
Happy Anniversary! JB
And We’re Off…TheFutureValueofBusiness.com
February 13, 2008
I am now mid way through my 3rd week here at LUCRUM, and it is amazing. I have spent the last 2 weeks getting to know my co-workers, developing an initial needs assessment, and working on putting my stamp on the company’s marketing efforts.
First and foremost has been the launch of this blog. Everyone I have spoken with is extremely excited about the project – though it represents a considerable shift in approach. It will be interesting to see this web log come to life. There should be no shortage of interesting content. I am just hoping that I can keep up.
One co-worker, Andy Erickson, got so excited about the project following a conversation we had on my first day, he launched his own blog to compliment this one. Already he has developed a following here in Cincinnati, and I look forward to having him contributing to the content of thefuturevalueofbusiness.com
It’s not just Andy. Seemingly everyone here at LUCRUM is excited about joining the blogosphere. From Sales to HR, Marketing to Finance, Developers, Coders, Project Managers, and more – people are really interested. My challenge will be turning that curiosity into action – i.e. content. I believe I am up to the challenge.
I am particularly interested in reading posts from the leader of LUCRUM, John Bostick. John is truly a renaissance man. He has started numerous successful companies, traveled the world, given lectures in China, and climbed Mt. Rainier. He even teaches classes in wine and gourmet cooking at Jungle Jim’s here in Cincinnati. He is extremely well read, very articulate, and a true man of vision. I am certain that he will author many interesting posts in the days ahead.
The best part is that it does not stop with John. There are so many people with so much to share. This is going to be fun. If you are interested in hearing our story, and telling us yours, I hope you will subscribe to the site either via RSS or email. Both are available on the home page and can be set up with just a few keystrokes.
My name is David, and I blog (among other things) for a living.