Still Standing
April 30, 2008
Before I became a LUCRUM employee I heard a lot of rumblings about LUCRUM . My friends in the business were concerned about the mistakes LUCRUM had made in the past and the challenges that we faced moving forward.
When confronted with that, I asked my peers and I will ask you – what technology firm isn’t facing these challenges? Who do you know that hasn’t lost money in one of the last 10 years? Is there a group out there that hasn’t had layoffs, turnover or tremendous organizational shifts and changes?
I sure can’t think of one right now, I am betting not many of you can either.
But all this change is ok. Change isn’t comfortable for a lot of people but it is OK. One thing LUCRUM can proudly say after 15 years in this crazy industry is that WE are still STANDING.
Go back through your old contacts. I bet you would be shocked to see how many places that were well known in the industry 10 even 5 years ago that don’t even exist any longer!
I know of several firms that bit the dust. I was actually employed by one of them. THAT firm was one of the great ones in Cincinnati during the mid to late 90’s.
THAT firm had a growth rate of 50% per month for a very long time. Anyone that worked there made a lot of money and we were very proud to tell others where we were employed.
Where is THAT firm now? Well the first iteration has LONG been gone. After a multitude of acquisitions and name changes and leadership turnover THAT firm declared bankruptcy.
Within a blink of an eye our stock plummeted from 80 dollars a share to just around 4 cents a share. Just last week the second coming of THAT firm failed again and abysmally at that.
So as an employee or a client or a potential client please remember that LUCRUM survived. We survived the .com implosion, the 9/11 catastrophe, the Iraqi war (God Bless our Troops), the downturn in the economy and the exponential increase in foreclosures. We survived.
As a LUCRUM employee, I have a great place to come to work every day. LUCRUM hasn’t been through a dozen name changes or had a multitude of mergers. LUCRUM still has clients that have been with the firm for 15 years. THESE ARE GOOD THINGS!
So, whenever you wonder how is LUCRUM? Remember this – LUCRUM is still standing strong – 15 years and counting!
Business Intelligence, Country Music, Peter Drucker and You!
April 27, 2008
I get a lot of emails every day! I got this one that I didn’t delete and then felt strong enough to comment on it.
“In a recent survey by the Economist Intelligence Unit (EIU), nearly 80% of executives said that a Business Intelligence strategy would improve their company’s ability to enhance customer service and react quickly to market changes. However, fewer than 15% felt their organization has applied best practices to its use of business data.”
I love music. I love all types of music. I am not a Country Music fan though. I am a fan of Country Music Song Titles. There’s a title to a country music song (no music yet!) that I made up about the business problem that is one of the biggest problems in the entire economy. Here’s what it is: Companies go to great lengths to hire top notch people. Then they give them business responsibilities and the authority to act on the business responsibilities. Then, they don’t give them the complete tools to get the right analysis to get to the “right decision.” So, here’s my song title:
“You don’t know what you have done by the time you’ve already done it”
Is that right out of Nashville or what? Decision-makers and categorically speaking, Knowledge Workers” are nowadays tasked with making a lot of very timely and important decisions. After we have them on-board with what famous business professor, Dr. Peter Drucker, says is the 20% unique aspects of the business (he professed that 80% of all businesses are the same)…once they really gain expertise and experience in the business, we don’t necessarily give them the right tools to analyze their data and the general performance of the business. Perhaps another song title goes like this:
“I know she knows, but I can’t get it out of her”
Certainly, what we mean here is that the data is in the system. The person just doesn’t know how to get it out!” Conceptual thinking skills are not the norm in the Information technology world. Operating software systems, running networks, ensuring security, closing double-entry book keeping systems, and the normal “run the business” part of IT constitutes a majority of the activity. How’s this for another song:
“His left brain won’t talk to his right brain, so he won’t answer the door.”
OK, perhaps that one didn’t work….
The lack of relevant facts or real understanding in the decision making process is so apparent to person trying to sort through all of the data that surrounds them. Recently, I read 2 more statistics:
• More information has been produced in the last 30 years than in the previous 5,000
• Corporate data is doubling every 3 years
I am myself, “what happens to all of this data?” Another song title?
“I spent too much time looking for my data when the decision timeframe has come and gone”
Gartner calls it the “Fact Gap.” It’s kind of a “decision gridlock” which even with gas at $ 4.00 per gallon or higher is what we are going to see this summer on the construction-laden highways!
So, how do you figure out whether there is a Fact Gap in your organization or business? Perhaps there’s truly is a Fact Gap in your business? Here are some potential symptoms for this:
Excessive discounting
• Expensive marketing programs that do not result in revenue enhancement
• New product introductions are less successful than expected
• Low inventory turns per year
From a knowledge worker viewpoint, you can start to see symptoms where decision making that is unscientific resulting in …
• Inefficiency in production
• Missed opportunities
• Inability to react proactively
• Lost market share
• Excessive expense
• Lost revenue and profits
• Customer dissatisfaction
Perhaps one last song title will provide a summary of my topic:
“She turned data into information and he didn’t even know he had the answers!”
If we can turn data into information and empower business decision makers with the information they need to run the enterprise, there’s certainly a true opportunity to gain competitive advantage.
Sphere: Related ContentEat our own dog food!
April 25, 2008
It’s great to see LÛCRUM eat our own dog food! That may sound negative but it’s really a very positive statement. I heard this phase regularly from a former manager. What this means is if a product or procedure is good enough to recommend to our customer’s, it’s good enough for us to use as well.
Yesterday I had my first opportunity to participate in an Alignment Session at LÛCRUM. In simple terms, an Alignment Sessions is one of LÛCRUM’s differentiating tools we offer to our clients to help organizations align on key business decisions.
Our LÛCRUM meeting was to look at a new internal system. Our senior management team and key system users followed the Alignment Session process to help drive to consensus and define next steps. The process helped us document the current system’s Strengths (ie, it’s free!), Problems (ie, too many manual processes), Threats (ie, might cost too much), and Opportunities (ie, interface with other business systems). From that point we were able to define our required Objectives and differentiate those from the ‘Nice to Haves’. Then we documented the Challenges (ie data conversion), Resources (ie PM, Sponsor), and finally our Game Plan (a high level project plan).
As the project manager of this internal project, I am thrilled to have at the end of the session all the information I need to complete a Project Charter and move forward on the project. In addition, I’m comfortable that the right people are aligned on the decision. I went home that day feeling like the day had been a big success.
We Win When We Talk About Them
April 17, 2008
I never thought I would pick up sales tips from James Carville, but sure enough it has happened. Over the past weekend I was watching one of the Sunday morning political shows, and Carville, joined by his wife Mary Matalin, was discussing the 2008 Presidential Campaign. Specifically he discussed one of the tenets of running a great campaign he learned from former President Clinton, who love him or hate him, was a great campaigner. The idea he put forth was so simple but so correct. “If we are talking about them, we are winning.” “If we are talking about us, we are losing.” Now, the idea behind his comment is perhaps a little different in the context of a political campaign as opposed to a sales call, but how incredibly insightful is that. The best sales calls often involve very little “selling.” If the person across the table from you is talking, and you are discussing them - not you - you are winning. I have experienced sales calls where you trot out every feature, function, advantage, benefit, company history, past clients, and on and on, only to walk away saying to myself, “I just don’t think we will win that one.” By the same token, many of the best calls I have ever made, involve asking questions, and then listening to someone else talk about themselves. Yes I can tell people LUCRUM is Cincinnati’s best provider of Data Warehousing, Business Intelligence, Collaboration, (all of which I believe) until I am blue in the face, but if I don’t understand them first, I am losing.
I observed this first hand today while on a sales call with two of my colleagues. We had a great meeting that lasted well over an hour, very little of which was spent discussing LUCRUM. In doing so, we identified numerous business problems LUCRUM can solve through our understanding of technology. More importantly we took the first steps toward building a new relationship with them based on understanding of their unique business needs. No pushy sales pitch. No dog and pony show. Just having a real and meaningful conversation about them When we are talking about them… we win.
Sphere: Related ContentLUCRUM, Meatballs, and Marketing
April 10, 2008
Yesterday I, along with the LUCRUM business development team, got the opportunity to listen in on a live conference call with author Seth Godin, courtesy of SFEntrepreneur.com. It was excellent and extremely relevant to the future of business.
Seth discussed his latest book, Meatball Sundae, which is about the revolution that is taking place in business thanks in large part to the growth and expansion of the web and other associated technologies. Seth claims that the old model for business, and thus Marketing, is broken and dying.
The old way is: big media, big advertising budgets, limited communication channels, top down, interrupt people with average, sanitized messages about average stuff made for the masses. This is the Meatball part of the Meatball Sundae and represents the old way of doing things - classical marketing and advertising.
The new way is: infinite communication through infinite channels in all directions, constantly evolving conversations, consumer oriented, niche focused, web enabled, search driven, and completely at odds with what used to work. This involves employee development, R&D, a commitment to making something remarkable, listening, problem solving, blogs, wikis, social media, word of mouth, and other emerging forms of technology in marketing. It is the Sundae - the whipped cream with a cherry that everyone wants to put on top.
The problem many companies face is that they try to keep the old (Meatballs) and then combine the new (the sundae). What you get in the end is not something great, but rather something that just does not work. A Meatball Sundae - Gross. You can’t just take the old way of doing things, slap some “new marketing” on top and expect it to work. What is needed is a whole new mindset. One that is about empowerment, accountability, open communication, transparency, honesty, and creativity.
I believe that Seth is absolutely correct in his analysis of the current state of business, and that what he says can be applied to what we are doing here at LUCRUM. When I started here at LUCRUM a few months ago, I had just read this book for the first time. I am now re-reading it. We are trying to make the leap from yesterday into the future, and as a result we are making fundamental changes to who we are as a company. It is a new mindset. A mindset that is focused on how we can make our organization one that thrives in the world of new marketing, and not how to we use the new “cool tools” to support our old structure. Our cultural and structural changes have been a widely discussed topic as of late - even making the paper (meatball). Many of these challenges are not unique to LUCRUM, but rather represent the changing world around us. Further, our recent struggles merely validate the ineffectiveness of the old way of doing things and serve as an impetus for change.
We are striving to be the best in the world at using technology to solve the business problems of our Clients. I believe that our leadership team is committed to achieving this goal. Our blog represents this change on some level, but what I hope to ensure is that I am not the architect of a giant, disgusting meatball sundae of my own. I am very encourage by the fact that I see people here embracing a mindset centered on delivering incredible results for Clients. I see a company transforming into something amazing - something far bigger than “hey we have a blog now.” Yes, the blog is amazing. Yes I am very proud of it. Yes I am fascinated by the contributions of my colleagues to this experiment in marketing. But more importantly, I am fascinated and amazed by what it represents. Our people care - all of our people. Our people have a voice - all of our people. We are focusing on giving our clients and customers a voice too - all of our customer and clients. More importantly, we want to listen to that voice. No more of the highly sanitized corporate speak that plagues IT consulting firms. Just real, honest communication. We are on a journey. We have a long way to go. Still, look how far we have already come.
Back to the book… In it, Seth does a great job of identifying 14 of the trends that are shaping the future of business. They are as follows:
- Direct communication and commerce between producers and consumers
- Amplification of the voice of the consumer and independent authorities
- Need for an authentic story as the number of sources increases
- Extremely short attention spans due to clutter
- The Long Tail
- Outsourcing
- Google and the dicing of everything
- Infinite channels of communication
- Direct communication and commerce between consumers and consumers
- The shifts in scarcity and abundance
- The triumph of big ideas
- The shift from “how many” to “who”
- The wealthy are like us
- New Gatekeepers, No Gatekeeper
If you want to know what is driving the thought process of our Marketing, simply study these trends (or just read Seth’s blog). We will look to embrace these ideas wherever and whenever possible as we shape the future of LUCRUM. Everything we do is marketing, and thus everyone gets the opportunity to take part.
Thanks to Seth Godin and SFentrepreneur.com for putting the call together.
Sphere: Related ContentBooks 24×7: The New Google??
April 9, 2008
So the other day as I was working in my new luxurious cubicle out at my client site (this is no joke, I really got the hook up here), I came across a coding “problem” that I had to fix fairly quickly in order to meet my deadline of EOD. Now as a seasoned developer in need of the type of solution I was seeking, I quickly jumped into my FireFox browser and navigated to Google; your friend and mine for these quickies…
Now after about ten minutes and 5+ different search strings later on Google, I decided that this was no longer a “quickie” as it should have been. All I was looking for was a small code snippet to help me with my task at hand. Most of my searches returned results where I needed to purchase a book or subscribe to sort of a service to “view the solution”. Now if you’re like me, I don’t like to sign up for random pages where I will NEVER remember the username and/or password; So I kept on keepin on, figuring up different search queries to find the solution to my issue here. I still got results where I needed to purchase BOOKS! Then it hit me… (LIGHTBULBS!) I just purchased a license to Books24×7… Hmmm…. I quickly retrieved my username and password for the Books24×7 service, typed in the EXACT queries I sent to Google, and in LESS time I found the nice, little code snippet I was looking for! SWEET! Back to work finally…
After I finished what needed to be completed for the day, I decided to check out this Books24×7 service in more detail. I wanted to put it to the test to see if this is going to be a great service for me. After spending about an hour logged in, I found many great things about the service that I feel like I’m going to really get some use out of. First off, you can search for almost any technical book out there and read the entire thing. Second, if you’re looking to gain yourself a certification, you can read the books to help you get prepared and then search for an online course (which are all included I believe…) to help prepare you for the exam. Also, there are Exam Preps which are pre-tests you can take before the actual exam. There are also Job Aids, simliar to what you find on an end cap at a book store with all the “need to knows” information about a certain subject.
Okay, so I really don’t think that Books24×7 is going to take over Google… However, I do believe that this service is a great side kick for all of us to have as an additional resource. I highly recommend it and if you get the chance, you should definitely check it out.
My two cents have been spent, enjoy your day!
- Josh Davis
Sphere: Related ContentOur Commitment to Quality
April 9, 2008
On March 21, Doug Dockery provided his perspective of the recent Business Courier article written about LÛCRUM. Doug reviewed some of the changes we’ve made to address the shortcomings in 2007. I’d like to expand on one of the focus areas for LÛCRUM - Quality.
In the 2nd quarter of 2007, LÛCRUM had already identified that we needed additional disciple and focus in the area of Project Management. It was decided to invest in a Quality Management program with the goal to bring additional standards and methodology to our projects. The program was kicked off on June 1st with the hiring of a Quality Manager. The objectives we have been following since the first weeks of the QM Office have been to ensure:
o Predictable Budgetary Outcome
o Build Quality in from the beginning
o Project Quality Assessment
o Follow the KISS Method
Since the inception of Quality Management at LÛCRUM, a number of things have changed. We’ve implemented an engagement dashboard which tracks the health of each of our engagements. This dashboard is part of a weekly review by the Delivery Leadership Team. In addition, a dynamic Utilization tracking system was implemented last summer which provides our managers with detailed information about their consultants and how time is being utilized with a client. Custom reports can be generated by a manager through excel pivot tables. And new functionality is being implemented this month with which will improve the system backend and provide additional reporting.
We’ve developed our LÛCRUM “Best Practices” standards and processes which include standard templates, training material, and the implementation of a proposal review process. A Project Management marketing handbook has been deployed to our Business Development team to share with our clients how we manage projects. And most recently we’ve completed the deployment of our iStream Project Management Methodology. iStream is a engagement program which was deployed by LÛCRUM in 1999 and has been evolving over the years. The deployment of the PM methodology brings even more disciple to the management of our client projects.
Stay tuned over the coming weeks as I will be sharing with you more details about LÛCRUM’s Quality Management program.
Sphere: Related ContentGiving Back - Continued
March 26, 2008
I was checking out our new blog today, and saw a post by one of our newest employees, David Bowman. It is great to hear about people in our company giving back. It is an important part of our culture and frankly, it’s one of the most special parts of living on this earth.
I guess when I think about giving, I go back to my parents and the stories that they taught me about their growing up in the Great Depression. In today’s world and the complex financial crisis that the sub-prime mortgage market has along with the recent failings of some of Wall Street’s giants, I have to admit: I still think we as a society have no clue about the real impact of what our families and relatives went through in the Great Depression. My parents were fortunate. My mother is First Generation American. Her parents immigrated from Eastern Austria-Hungary and the Ukraine shortly after the beginning of this last century. Coal-miner, shoemaker, Goodyear Rubber & Tire factory work, her parents always put food on the table and had a modest life of comfort and stability. During the Depression, they constantly had people coming to their door asking for chores. Back then, pride was 100% of your character. One never took hand-outs. You would not take “free food” even though my grandparents were willing and able to share. My father grew up the 6th child of a Southern Alabama farm family. Again, lots of people were very unfortunate in the South during the Depression. He learned to give to his neighbors and support the community. This was a practice that he continued throughout his entire life.
Fast forward over my years growing up with them. My 2 brothers and I were in Boy Scouts in our formative years. Outside of camping in the Upstate New York Adirondacks once a month, community service was the core of our activities. Weekends were spent participating in newspaper drives, helping in the neighborhood parks, cleaning up the “teen center” and many other volunteer activities. We learned to support our community.
Fast forward to today: I still have it in my blood. LUCRUM is committed to participating in Community Service through providing 4 approaches: economic, leadership, professional, and material assistance to local and regional organizations. Economic simply means donated cash. Leadership is where people in our firm invest their time in guiding, assisting, participating in community organizations. Professional is where LUCRUM provides consulting, web development, and general software development services. LUCRUM’s community support initiatives have recently included: The United Way(www.uwgc.org) and the Tocqueville Society Campaign, the Central Clinic (www.centralclinic.org), the Boy Scouts(www.danbeard.org), the Evans’ Scholar Golf Outing, the Epilepsy Foundation, the Cincinnati Art Museum (www.cincinnatiartmuseum.org), the Fine Arts Fund (www.fineartsfund.org) and their new Technology Sector campaign, and the National Father-Son Tennis Tournaments to name a few. As you can imagine, it’s contagious with our employees and their commitment to the community amplifies ours.
So, “thank-you” David Bowman. “Thank-you” to all of our LUCRUM professionals in their commitment in supporting our community.
Sphere: Related ContentPeople, Technology, and Learning
March 25, 2008
As the new marketing manager for LUCRUM, there is so much that I do not understand about what we do. Here is the good news. I know that I can learn. I was reminded of this as I was reading one of Seth Godin’s latest posts about learning. There has never been a time in history where knowledge has been so readily available. The problem now becomes one of attention - picking what to learn out of the vast choices of information. I am lucky to be surrounded by technology experts, all willing to share information about the technical aspects we deliver to our clients. Here at LUCRUM, we regularly have employees present internally on emerging technologies through our Lunch and Learn and Brain Brew programs. Learn by teaching is deeply engrained in our culture. This only helps to make our consultants more effective with our clients, and our team better equipped to meet the evolving needs of business. I know I have a lot to learn. What is better is to know that I work somewhere where I am not only encouraged to learn, I am expected to. Combine the culture I work in with the endless knowledge provided on the web, and there is really no excuse not to learn something of value every day. Occasionally, I might test that knowledge here - soliciting your feedback to yield even greater understanding. What an amazing time to be alive, and what an amazing place to be living it!
Seth’s Blog: Things you don’t understand
Sphere: Related ContentBlog Training at LUCRUM
March 25, 2008
Today, I was given the distinct privilege of presenting to my fellow LUCRUM employees on blogging. More specifically, I was tasked with teaching them how to blog. I was given 90 minutes, which is a long time to talk about something that is really quite easy to do. I spent some time discussing why it is important to blog. I touched on the changing state of marketing from that of a dialog to an interactive monologue, and stressed that their voices matter. I then went on to talk about ways to construct posts, do’s and don’ts of blogging, and then showed them just how simple it is to use WordPress. We touched on tools like RSS, digital cameras, Google Blog Search, and plain old note cards as ways to develop content. We even got into some emerging tools like Alltop and Snipshot. Overall, I think that everyone was interested. It is tough to present to such a diverse group - especially when many are far more versed in technology than I. The true test of the presentation will be very easy to measure. If you see more posts from more people, it worked. If not, I will go back to the white board. I am convinced that the people here at LUCRUM are some of the best and brightest in the world. My challenge is convincing them to share that brilliance with the rest of the world. If I can, what an amazing experiment this will turn out to be. Hopefully today was the first step in making that happen. Thanks to everyone who attended. You were a great audience.
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