Still Standing
April 30, 2008
Before I became a LUCRUM employee I heard a lot of rumblings about LUCRUM . My friends in the business were concerned about the mistakes LUCRUM had made in the past and the challenges that we faced moving forward.
When confronted with that, I asked my peers and I will ask you – what technology firm isn’t facing these challenges? Who do you know that hasn’t lost money in one of the last 10 years? Is there a group out there that hasn’t had layoffs, turnover or tremendous organizational shifts and changes?
I sure can’t think of one right now, I am betting not many of you can either.
But all this change is ok. Change isn’t comfortable for a lot of people but it is OK. One thing LUCRUM can proudly say after 15 years in this crazy industry is that WE are still STANDING.
Go back through your old contacts. I bet you would be shocked to see how many places that were well known in the industry 10 even 5 years ago that don’t even exist any longer!
I know of several firms that bit the dust. I was actually employed by one of them. THAT firm was one of the great ones in Cincinnati during the mid to late 90’s.
THAT firm had a growth rate of 50% per month for a very long time. Anyone that worked there made a lot of money and we were very proud to tell others where we were employed.
Where is THAT firm now? Well the first iteration has LONG been gone. After a multitude of acquisitions and name changes and leadership turnover THAT firm declared bankruptcy.
Within a blink of an eye our stock plummeted from 80 dollars a share to just around 4 cents a share. Just last week the second coming of THAT firm failed again and abysmally at that.
So as an employee or a client or a potential client please remember that LUCRUM survived. We survived the .com implosion, the 9/11 catastrophe, the Iraqi war (God Bless our Troops), the downturn in the economy and the exponential increase in foreclosures. We survived.
As a LUCRUM employee, I have a great place to come to work every day. LUCRUM hasn’t been through a dozen name changes or had a multitude of mergers. LUCRUM still has clients that have been with the firm for 15 years. THESE ARE GOOD THINGS!
So, whenever you wonder how is LUCRUM? Remember this – LUCRUM is still standing strong – 15 years and counting!
What is Consulting?
April 29, 2008
“Good Morning”
“Do you have a need for Contract Programmers?”
Here at LUCRUM, Chuck has done a great job at filtering our email solicitations. However, I still get the one above from some guy named Patrick Harris….it reminds me of how LUCRUM is positioned in the market as a consulting firm providing business and technology solutions.
There’s a real difference between “contract programmer” and “consultant.” The industry often mingles the definitions together and customers tend to negotiate for consulting services using “contract programmer” pricing.
LUCRUM has had a rich history of hiring IT professionals that thrive on “consulting” using their technology skills. With that statement, let’s ask ourselves “what is a consultant?” Consulting is bringing expertise of one’s experiences into a firm on a project or fee basis. One of the ironies of consulting is that the goal of the consultant must be to make him or herself obsolete.” All of us have been in the position of being frustrated (either as an internal or external consultant or even as a perm-placement worker) by management’s careful efforts to defeat any and all attempts on our part to transfer the knowledge we had to at least one (other) person in the organization. This puzzles me because I learned early on in my career that it is far more probable that a company will retain “intuitive knowledge” about their system/applications/data/whatever if more than one person has that knowledge.
To provide our technology expertise is simply not enough in today’s global economy. The disparity between India (and other Asian-based services) and the US will continue to have companies use “contract programmers” that are truly just “coders” and not consultants.
Why do I bring this up? It’s our livelihood! I also know that our mantra has been “85% social and 15% technical.” My ratio is skewed purposely to emphasize the requirement to “over-communicate” on every part of our daily assignment. The technology works; it doesn’t work if people are not communicating. As consultants, it’s up to us to take the lead responsibility with the customer on communications. That’s our largest challenge. You’ll see LUCRUM’s focus to grow our capabilities in this area with Customer Alignment Sessions, leveraging Whole Brain Organizational Development processes internally and with our customers, and a new larger emphasis on the consultant, and in developing unique professional skills. Jodie Heflin, as our Delivery Leader, has the proven track record of Customer-oriented 85/15 skills. It’s her goal to get all of our firm up to a higher level of capability; to “think” as a part of our customer’s business in addition to our technology capabilities.
Sphere: Related ContentThe Tuesday Model
April 29, 2008
Tuesday, not as bad as Monday, and not as good as Wednesday. Its a forgotten day to most people. If you have an average and dull life, then you could say that your life is a bunch of Tuesdays I guess. Is there any way that Tuesday could mean…a little more…here’s something that I use to get me through the Tuesdays of my life.
I have been at LÛCRUM now for about three weeks, and one of the first projects I have been asked to participate in is concerning customer loyalty. So I thought to myself, customer loyalty, how to get it, and obviously how to retain it, when it hit me….Tuesday!
What does Tuesday have to do with customer loyalty, and what is the Tuesday model, you ask? The Tuesday model is a little bit of advice that was given to me by my mentor in College. A successful venture capitalist, and entrepreneur, a man that I respect. Anyways, one day we were out at dinner and I was picking his brain about business, life, etc. when he told me this. “Andrew, all relationships, business or personal, are based on three criteria. Expectations, understanding and trust.” E.U.T or T.U.E the prefix of Tuesday as a way to remember it. “These are the building blocks of relationships” he explained. His logic was that, once expectations are not met, then understanding becomes clouded and thus, trust falls apart. Naturally he concluded “that trust is the backbone or all relationships.” I listened to my mentor and it made sense, moreover, this was a man that I respected and I could see he was great a forging strong ties in every aspect of his life and this was the secret ingredient behind his success.
Since that day I have implemented the Tuesday Model into everything relationship I in my life; family, friends, work and girlfriends. It helps you empathize, which fosters understanding and clarity. I have also amended the model itself. Trust, Understanding and Expectations is how it was originally conceived, but a sub note to expectations is communication. Only if communication is clear can expectations be derived and met. Of course this screws up the acronym but it’s worth it.
So now that I have acquainted you with my philosophy (something that I will do a lot if you let me), it is time to implement the Tuesday Model with my tasks here at LÛCRUM. Going along with the theme of Tuesday, you can find further “rants” if you so desire every Tuesday from here on out. If you agree with me great, if you have anything to add, I’m all ears, or perhaps you think I’m insane, either way, discourse is always welcome.
Sphere: Related ContentEat our own dog food!
April 25, 2008
It’s great to see LÛCRUM eat our own dog food! That may sound negative but it’s really a very positive statement. I heard this phase regularly from a former manager. What this means is if a product or procedure is good enough to recommend to our customer’s, it’s good enough for us to use as well.
Yesterday I had my first opportunity to participate in an Alignment Session at LÛCRUM. In simple terms, an Alignment Sessions is one of LÛCRUM’s differentiating tools we offer to our clients to help organizations align on key business decisions.
Our LÛCRUM meeting was to look at a new internal system. Our senior management team and key system users followed the Alignment Session process to help drive to consensus and define next steps. The process helped us document the current system’s Strengths (ie, it’s free!), Problems (ie, too many manual processes), Threats (ie, might cost too much), and Opportunities (ie, interface with other business systems). From that point we were able to define our required Objectives and differentiate those from the ‘Nice to Haves’. Then we documented the Challenges (ie data conversion), Resources (ie PM, Sponsor), and finally our Game Plan (a high level project plan).
As the project manager of this internal project, I am thrilled to have at the end of the session all the information I need to complete a Project Charter and move forward on the project. In addition, I’m comfortable that the right people are aligned on the decision. I went home that day feeling like the day had been a big success.
We Win When We Talk About Them
April 17, 2008
I never thought I would pick up sales tips from James Carville, but sure enough it has happened. Over the past weekend I was watching one of the Sunday morning political shows, and Carville, joined by his wife Mary Matalin, was discussing the 2008 Presidential Campaign. Specifically he discussed one of the tenets of running a great campaign he learned from former President Clinton, who love him or hate him, was a great campaigner. The idea he put forth was so simple but so correct. “If we are talking about them, we are winning.” “If we are talking about us, we are losing.” Now, the idea behind his comment is perhaps a little different in the context of a political campaign as opposed to a sales call, but how incredibly insightful is that. The best sales calls often involve very little “selling.” If the person across the table from you is talking, and you are discussing them - not you - you are winning. I have experienced sales calls where you trot out every feature, function, advantage, benefit, company history, past clients, and on and on, only to walk away saying to myself, “I just don’t think we will win that one.” By the same token, many of the best calls I have ever made, involve asking questions, and then listening to someone else talk about themselves. Yes I can tell people LUCRUM is Cincinnati’s best provider of Data Warehousing, Business Intelligence, Collaboration, (all of which I believe) until I am blue in the face, but if I don’t understand them first, I am losing.
I observed this first hand today while on a sales call with two of my colleagues. We had a great meeting that lasted well over an hour, very little of which was spent discussing LUCRUM. In doing so, we identified numerous business problems LUCRUM can solve through our understanding of technology. More importantly we took the first steps toward building a new relationship with them based on understanding of their unique business needs. No pushy sales pitch. No dog and pony show. Just having a real and meaningful conversation about them When we are talking about them… we win.
Sphere: Related ContentLUCRUM, Meatballs, and Marketing
April 10, 2008
Yesterday I, along with the LUCRUM business development team, got the opportunity to listen in on a live conference call with author Seth Godin, courtesy of SFEntrepreneur.com. It was excellent and extremely relevant to the future of business.
Seth discussed his latest book, Meatball Sundae, which is about the revolution that is taking place in business thanks in large part to the growth and expansion of the web and other associated technologies. Seth claims that the old model for business, and thus Marketing, is broken and dying.
The old way is: big media, big advertising budgets, limited communication channels, top down, interrupt people with average, sanitized messages about average stuff made for the masses. This is the Meatball part of the Meatball Sundae and represents the old way of doing things - classical marketing and advertising.
The new way is: infinite communication through infinite channels in all directions, constantly evolving conversations, consumer oriented, niche focused, web enabled, search driven, and completely at odds with what used to work. This involves employee development, R&D, a commitment to making something remarkable, listening, problem solving, blogs, wikis, social media, word of mouth, and other emerging forms of technology in marketing. It is the Sundae - the whipped cream with a cherry that everyone wants to put on top.
The problem many companies face is that they try to keep the old (Meatballs) and then combine the new (the sundae). What you get in the end is not something great, but rather something that just does not work. A Meatball Sundae - Gross. You can’t just take the old way of doing things, slap some “new marketing” on top and expect it to work. What is needed is a whole new mindset. One that is about empowerment, accountability, open communication, transparency, honesty, and creativity.
I believe that Seth is absolutely correct in his analysis of the current state of business, and that what he says can be applied to what we are doing here at LUCRUM. When I started here at LUCRUM a few months ago, I had just read this book for the first time. I am now re-reading it. We are trying to make the leap from yesterday into the future, and as a result we are making fundamental changes to who we are as a company. It is a new mindset. A mindset that is focused on how we can make our organization one that thrives in the world of new marketing, and not how to we use the new “cool tools” to support our old structure. Our cultural and structural changes have been a widely discussed topic as of late - even making the paper (meatball). Many of these challenges are not unique to LUCRUM, but rather represent the changing world around us. Further, our recent struggles merely validate the ineffectiveness of the old way of doing things and serve as an impetus for change.
We are striving to be the best in the world at using technology to solve the business problems of our Clients. I believe that our leadership team is committed to achieving this goal. Our blog represents this change on some level, but what I hope to ensure is that I am not the architect of a giant, disgusting meatball sundae of my own. I am very encourage by the fact that I see people here embracing a mindset centered on delivering incredible results for Clients. I see a company transforming into something amazing - something far bigger than “hey we have a blog now.” Yes, the blog is amazing. Yes I am very proud of it. Yes I am fascinated by the contributions of my colleagues to this experiment in marketing. But more importantly, I am fascinated and amazed by what it represents. Our people care - all of our people. Our people have a voice - all of our people. We are focusing on giving our clients and customers a voice too - all of our customer and clients. More importantly, we want to listen to that voice. No more of the highly sanitized corporate speak that plagues IT consulting firms. Just real, honest communication. We are on a journey. We have a long way to go. Still, look how far we have already come.
Back to the book… In it, Seth does a great job of identifying 14 of the trends that are shaping the future of business. They are as follows:
- Direct communication and commerce between producers and consumers
- Amplification of the voice of the consumer and independent authorities
- Need for an authentic story as the number of sources increases
- Extremely short attention spans due to clutter
- The Long Tail
- Outsourcing
- Google and the dicing of everything
- Infinite channels of communication
- Direct communication and commerce between consumers and consumers
- The shifts in scarcity and abundance
- The triumph of big ideas
- The shift from “how many” to “who”
- The wealthy are like us
- New Gatekeepers, No Gatekeeper
If you want to know what is driving the thought process of our Marketing, simply study these trends (or just read Seth’s blog). We will look to embrace these ideas wherever and whenever possible as we shape the future of LUCRUM. Everything we do is marketing, and thus everyone gets the opportunity to take part.
Thanks to Seth Godin and SFentrepreneur.com for putting the call together.
Sphere: Related ContentGiving Back - Continued
March 26, 2008
I was checking out our new blog today, and saw a post by one of our newest employees, David Bowman. It is great to hear about people in our company giving back. It is an important part of our culture and frankly, it’s one of the most special parts of living on this earth.
I guess when I think about giving, I go back to my parents and the stories that they taught me about their growing up in the Great Depression. In today’s world and the complex financial crisis that the sub-prime mortgage market has along with the recent failings of some of Wall Street’s giants, I have to admit: I still think we as a society have no clue about the real impact of what our families and relatives went through in the Great Depression. My parents were fortunate. My mother is First Generation American. Her parents immigrated from Eastern Austria-Hungary and the Ukraine shortly after the beginning of this last century. Coal-miner, shoemaker, Goodyear Rubber & Tire factory work, her parents always put food on the table and had a modest life of comfort and stability. During the Depression, they constantly had people coming to their door asking for chores. Back then, pride was 100% of your character. One never took hand-outs. You would not take “free food” even though my grandparents were willing and able to share. My father grew up the 6th child of a Southern Alabama farm family. Again, lots of people were very unfortunate in the South during the Depression. He learned to give to his neighbors and support the community. This was a practice that he continued throughout his entire life.
Fast forward over my years growing up with them. My 2 brothers and I were in Boy Scouts in our formative years. Outside of camping in the Upstate New York Adirondacks once a month, community service was the core of our activities. Weekends were spent participating in newspaper drives, helping in the neighborhood parks, cleaning up the “teen center” and many other volunteer activities. We learned to support our community.
Fast forward to today: I still have it in my blood. LUCRUM is committed to participating in Community Service through providing 4 approaches: economic, leadership, professional, and material assistance to local and regional organizations. Economic simply means donated cash. Leadership is where people in our firm invest their time in guiding, assisting, participating in community organizations. Professional is where LUCRUM provides consulting, web development, and general software development services. LUCRUM’s community support initiatives have recently included: The United Way(www.uwgc.org) and the Tocqueville Society Campaign, the Central Clinic (www.centralclinic.org), the Boy Scouts(www.danbeard.org), the Evans’ Scholar Golf Outing, the Epilepsy Foundation, the Cincinnati Art Museum (www.cincinnatiartmuseum.org), the Fine Arts Fund (www.fineartsfund.org) and their new Technology Sector campaign, and the National Father-Son Tennis Tournaments to name a few. As you can imagine, it’s contagious with our employees and their commitment to the community amplifies ours.
So, “thank-you” David Bowman. “Thank-you” to all of our LUCRUM professionals in their commitment in supporting our community.
Sphere: Related ContentAre People the Answer? Not Necessarily…
March 17, 2008
Happy St. Patty’s Day. We owe much of our country’s early infrastructure development to the large group of Irish immigrants that came over in the 1800’s. Masses of capable workers were the solution to getting the canals, railroads, and roads built in this country over a century ago. My wife’s family is Irish. She’s the 6th of 10 kids and has quite a nice family. In the 1800’s “people” were the answer to most economic growth initiatives. Nowadays, I’m not so sure that’s still the answer.
In a March 4th article in the Dayton Business Journal (Dayton, Ohio….the one team that should have made it into the NCAA March Madness and didn’t) there’s an article that quotes Robert Half, the Menlo Park, California-based IT Staffing firm, that shows Ohio has a robust hiring plan in IT for 2008. By polling CIO’s at Ohio-based Headquarters of large firms, they see a “fertile job market” where 10% of them are predicting adding staff in Cincinnati while 4% are predicting staff reductions. There’s other cities mentioned as well that show an increase in hiring people into IT. I have a problem with the very concept the article was written on. It’s really a “nothing article” since IT isn’t about “how many people are in your organization” but rather how are you increasing productivity of your end users, your vendors, your clients! We are in a race to add more computing power unleashing the power of DATA. Everyone defaults their focus on IT meaning Technology and thus, Technology is taken care of by PEOPLE. Then we talk about “how many people are in your organization?” as if one has an army of talent to lead into battle in the world economy…not so, from my viewpoint. The article didn’t say what the other 86% of the CIO’s are doing in the Cincinnati market??? The stronger companies are focusing on creating collaborative environments where the power of INFORMATION and not TECHNOLOGY is the key to their value proposition.Nick Carr in his recent book The Big Switch is espousing that the IT world is going to change significantly one more time. This metamorphosis is going to close down separate Data Centers just like the industrial revolution 100 years ago reallocated individual power generation dynamo’s into a centralized power generation model shared through the electric grid. In their case, the grid had to be built after the centralized power generation facilities went up. In our case, the grid is the Internet and all of that fiber that started to be laid 10 years ago and is now providing huge bandwidth. Centralized data centers needed centralized people to run the physical aspects of them. Frankly, the logical attributes are virtualized just in the same manner the centralized data centers’ hardware and processing infrastructure are being virtualized. Everything from developing logical architecture (SOA), application requirements, application development and testing, and even managing all of the databases once in production can be done “anywhere, anytime, by anyone.” People are certainly needed and yet, processes are even more important. For maximum productivity, the people shouldn’t be in Ohio. Let’s be frank. The people should be where the processes are most mature and their costs become the lowest common denominator (read: Asia although our falling dollar may make other places and even the US more competitive). By providing computing power “just in time” with managed services on a “just in time” basis as well, there isn’t much of a need for an IT organization. Perhaps we rename IT the “Processes and Measures Services Organization.” Even the word “Information” is not needed since Information is an assumed need every time!
Ironically, Robert Half does have a division called Provititi whose main services offerings are centered around “Processes and Measures!!!” Now that’s cool! So, next time, I hope the Dayton Business Journal writes a story about Productivity Improvement measures for the Ohio-based companies! (I would be happy to serve as a source.)
Move Forward One Step…
March 16, 2008
As we continue to experience the global economic correction in the US economy, we hear about the perfect storm: inflation, recession, credit markets becoming unbelievably tight, and the general struggle with the value of the dollar. Day after day, this is all we hear, and yet, if you read a lot of financial performance news, you understand that many companies are at or ahead of their forecasts and the economy is more sound. Who’s right?
What you can’t do is bury yourself in the sand. “No action” tends to be the less-than-optimal solution, for sure. “Back to the basics” theory historically says, “one step at a time” and you’ll have a lot of progress in anything you try to accomplish.
It is the same way for the world of Fine Arts. Cincinnati, Ohio, has historically made an economic name for itself as a predominant manufacturing economy. It is more likely that a person outside of this area knows Cincinnati as a sports town with the Cincinnati Reds and the Cincinnati Bengals. In fact, Cincinnati is really a “Fine Arts” town. At the center of the Fine Arts is the Cincinnati “Fine Arts Fund.” It is distinguished by having the oldest arts fund in the United States. Founded by the esteemed Charles Taft in 1923, the fund has continued to grow and prosper supporting hundreds of fine arts organizations and programs over the years.
Did you know that a lot of IT professionals are also artists? I know several that are musicians and still play in bands. Others are artists using paint and other medium. We once even had a former ballet dancer as a client-server developer! I’m a brass guy (trumpet) that now is constantly playing jazz on my Gibson Les Paul guitar. On this last week’s business trip to New York, I crashed in on Stanley Jordan at the Iridium Jazz Club, one of my favorite hideouts in New York. Stanley is still young looking and fresh. In fact, he told me afterwards that he’s 48 and playing as well as ever. I purchased a CD from him that I have never heard of before: “Relaxing Music for Difficult Situations.” It’s a 60-minute jazz guitar solo. Perhaps we play it for our economy!!!
LÛCRUM continues to be a great supporter of philanthropic causes in the greater Cincinnati community. This year, LÛCRUM is proud to participate in our first Fine Arts Fund Campaign. As you may or may not know, the Fine Arts Organization is also one of our clients. In addition to being a client of LÛCRUM, the Fine Arts Fund (FAF) does wonderful work within the Cincinnati community and throughout the region supporting more than 95 arts organizations, promoting the arts, and developing outreach programs to thousands of area schoolchildren.
Recently, LÛCRUM and the Fine Arts Fund co-hosted an “IT Entrepreneur Leadership Networking Event” late last month with Chris Hjelm, CIO, of Kroger, as the guest speaker. Chris’ talent outside of being an IT executive, is that he’s a weekend chef. Cherry pies, chili, and other delights can be found at the Hjelm residence.
LÛCRUM put a lot of time and effort into making this year’s campaign as well as making a modest monetary commitment. From a time and effort contribution, I am committed to doing as much as possible to support the FAF in their efforts to reach the $12 million goal set for the 2008 Campaign.
Did you know that if you give a personal gift this year of $75 or more, you get to receive the “Fine Arts Fun Card.” This discount card allows you to enjoy the arts and save money at the same time! There are even more benefits for donors at the $150 and $500 levels in 2008. Please go to
Breathe deep and keep taking “another step!”
Sphere: Related ContentLÛCRUM Calendar - Networking Made Easy
March 7, 2008
Do you think that networking is valuable? How about educational seminars. I do. One of the most difficult parts of networking is just knowing where to go. In this day and age business people are so busy, that combing the web for events to attend just isn’t a practical use of time. Still, you know that going to networking events and meeting new friends and acquaintances is one of the best way to build your business. Well, what if all of the networking event in Cincinnati, Dayton, and Northern Kentucky were on one, easy to find, easy to read, regularly updated calendar? Would that be valuable to you? Chances are the answer is yes. In our quest to try to make life better by using technology, we offer the LUCRUM Calendar. This one calendar is full of events from around town. Certainly we have a wealth of IT events, but it does not stop there. The calendar features events from area chambers, professional organizations, and more. It is a one stop networking shop. Give it a look. Is there an organization missing or an event you think we need to add? Let us know. We are always trying to improve what we do, and your feedback is valued. Thanks and enjoy the calendar. Hope to see you soon at a networking function.
Calendar | TheFutureValueofBusiness.com
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