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Pandora – brought to you by LUCRUM

January 20, 2009

One of the hardest tickets in town to get is to the Social Media Breakfast.   Every couple months, this event brings together some of the best and brightest people from all across the community – all of whom have an interest in social media.   I managed to score tickets to the the 2nd event they held, which was back in August.  Since then I have not been able to get my schedule to jive with events or have just not been quick enough on the draw to score one of the very limited seats.  However, the next Social Media Breakfast is one that I just can not miss.  In fact, we are so interested in being there that LUCRUM is sponsoring it.

The speaker for the next SMB is none other than Tim Westergren – founder of one of the most amazing sites I have ever visited on the internet, Pandora.com.  For those who are not familiar with Pandora, it is a site that is dedicated to playing music you’ll love – and nothing else.   You visit Pandora, enter in some of your favorite songs or artists, and it begins to reward you with a continuous stream of music you love.  When something exceptional plays, you have the option of giving it the “thumbs up.”  This lets Pandora know more about your preferences and tastes.  Occasionally, it will play something you do not love so much, at which time you apply the “thumbs down.”  By doing so, the site begins to learn what it is you enjoy about music at its very core, and continuously improves its ability to find music you love – old, new, popular, and obscure.  Every time I have ever told someone about the site, they have been quickly enthralled by its ability to instantly mesh with their musical inclinations.

How do they accomplish this mission? Data.  The good people at Pandora devised something known as the music genome project – a sort of DNA for musical compositions.  The project looks at the essential building blocks of music.  Each and every song contains these building block, and there are some you probably enjoy more than others.   Pandora maps these building blocks to your preferences.  It is frighteningly intuitive.  Even better you can share your “radio stations” with other Pandora users – allowing them to check out your musical tastes.  Additionally, you can buy music through the site, explore biographical information pertaining to your favorite artists, and connect with other music fans from around the world.

So why would LUCRUM be interested in sponsoring a meeting about a site that delivers great music to users?  Simple, because what Pandora does is precisely what we hope to do for our Clients every day – use technology to solve a problem they have.  Pandora solves my problem of not having enough time to search for new music to listen to.  It listens to the information I provide, understands what I am looking for, and then seemlessly delivers great results.  Pandora is an amazing example of the power represented by data.

At LUCRUM we specialize in helping our Clients make better business decisions by transforming their data into useful business information and aligning the capabilities of technology with their vision of future success.  What Pandora does for individual lovers of music, we do for businesses.  I am delighted that LUCRUM can be involved with bringing Mr. Westergren to town to share his story, and I hope you will join us at the Social Media Breakfast.

The event will be held on Monday, February 2nd from 7:30 am until 9:30 am at LPK’s Brand Innovation Center at 22 Garfield Place.  Visit the Social Media Breakfast website for more information.

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Written by davidebowman · Filed Under Featured, LUCRUM News 

Comments

3 Responses to “Pandora – brought to you by LUCRUM”

  1. davidebowman on January 20th, 2009 12:05 pm

    Are you planning on coming to see Tim Westergren at next Cincy SMB? LUCRUM is thrilled to be a sponsor. http://tinyurl.com/92vlaf

  2. Nick Wright on January 21st, 2009 7:56 pm

    I’ve been using Pandora.com since it’s birth… keeps getting better. In fact, I’m listening to my “Bon Iver” station right now.

  3. Daniel Johnson, Jr. on January 22nd, 2009 11:59 am

    I’m so looking forward to this event! I was inspired to finally sign up for a Pandora account yesterday.

    Many thanks to LUCRUM for sponsoring it!

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