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LUCRUM is Human

August 29, 2008

This week I attended the American Marketing Association event called “Is Your Marketing Disco or Digital?”.  A conference focusing on the future of marketing.

I listened to Ted Murphy from Izea talk about blogging and why companies should do it.  During the presentation the wheels in my head were spinning and I was thinking, “Yeah! That’s a great idea” and “We need to do more of that” and “That’s LUCRUM’s vision too”.

Ted’s message about blogging was all about making a personal connection with your customers.  Blogging allows a company to show its human side.  A company no longer has to be just a name and a logo.  A company blog shows your customers the passion, excitement and intelligence of the employees who contribute to the blog.  The company now has feeling and a pulse.  The company can now show their customers that employees are engaged, content, and willing to share their work experiences.  Great Companies inspire Great Work.

Let’s face it, we like the paycheck but we would LOVE to love our job.  We want to be inspired and motivated…deep down we want to be the Company Cheerleader.  Being happy and content at work produces quality work.  It produces another type of consumer…the employee.

Using social media to market your company expands your audience.  TV and print ad is so old school these days.  The internet, PDA’s, cell phones….I admit, I spend more time staring at my crackberry and MAC then I do the TV or newspaper.

Here’s an example of how powerful a blog can be.  If you Google my previous employer, a post from my blog is number THREE in the search results.  That can either be a good thing or a bad thing depending on what my blog says.

Blogging can alert a company on the negative or positive and give them a chance to address issues if they’re out there.  No one company is perfect, but customers will appreciate the efforts being taken to fix the problem.  As long as they see the effort is there.  There’s nothing worse then ignoring a customer and hoping they go away.  One of LUCRUM’s slogans is “Hope is not a Strategy”.

On the flip side, when something positive is said that positive statement is no longer contained to  just a memo that the CEO sends out to the staff.  It’s broadcast to millions and billions for all to see with just a few clicks of a mouse.

Who knows who the people are reading the blog post.  Could be future customers, future investors, or maybe the next brain child of your organization. Read Pete Blackshaw’s book, “Satisfied Customers Tell 3 Friends, Angry Ones Tell 3,000 it can also be said that “Satisfied Employees tell 3 Friends and Angry Ones Tell 3,000″.

With that…I’ll end this post and Happy Friday to all. Ugh, can’t believe I just said that. Hate that phrase Happy Friday. Brings back bad memories of someone who would say it every damn day. Happy Monday, Happy Tuesday, Happy Wednesday….someone shoot me.

Written by JacintaSpinola · Filed Under LUCRUM News 

Comments

5 Responses to “LUCRUM is Human”

  1. Steven McWhorter on August 29th, 2008 2:25 pm

    Jacinta… Happy Friday back to you! I know I am having a good Friday.

  2. BenSpark on August 30th, 2008 10:36 am

    Hi, Found your blog through the IZEA Blog. I was one of the people in the Pringles photos, just came by to read what everyone was saying about the presentation. I’m sure Ted’s presentation was excellent, he has a way of motivating people with his enthusiasm.

  3. Leveraging Social Media | Ugh!!'s Greymatter Honeypot on September 1st, 2008 11:13 am

    [...] The Future Value of Business: Ted’s message about blogging was all about making a personal connection with your customers. [...]

  4. Owen on September 1st, 2008 7:49 pm

    Thanks for the summary of Ted’s talk. I posted a section of your post (just a small section) on my blog: http://www.u-g-h.com/2008/09/01/leveraging-social-media/

    Hope that’s ok

    Owen (one of the “Pringle lovers”)

  5. Leveraging Social Media | WorkConneXions on September 2nd, 2008 5:45 am

    [...] The Future Value of Business: Ted’s message about blogging was all about making a personal connection with your customers. [...]

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