LUCRUM in The News…
March 21, 2008
If you happened to pick up the March 21st edition of the Cincinnati Business Courier, you might have read an article about LUCRUM. The article outlines some of the highs and lows that we experienced in 2007, and goes on to talk about some of our future plans for growth. The great thing about having a company blog is that I can immediately share my feedback on the article as part of our ongoing conversation – one that you are welcome to join by placing comments below.
There is only so much information that can be published in a 1/4 page article, so I will elaborate more on it here. LUCRUM is very excited about our partnership with Diane Egbers of Leadership Excelleration Inc (mentioned in the article). Diane has been working with the senior managemnt team to develop a 5 year strategy to address some of the shortcomings mentioned in the article. With her assistance, LUCRUM has made changes to both personnel and policies in an effort to become more nimble and better able to serve the emerging needs of our clients. This effort began in late 2007, and we are already seeing positive results. The Business Development Group has added 4 senior members in the last 4 months, and will be joined by another new member next week. We are not stopping there. Look for LUCRUM to add Business Development personnel in the coming weeks. Along with the new Business Development team members, comes new opportunites and clients. LUCRUM has engaged 10 new clients in the past several months, and is working on exciting data warehousing and business intelligence projects. In addition, we continue to leverage our partnership with Salesforce.com, as we are Cincinnati’s only certified Salesforce provider. The new marketing team led by David E. Bowman, is making great strides in changing our approach to Marketing. We are shifting from the traditional approach of marketing as a monologue to engaging the world in a dialog. My invitation above, seeking comments on this post, is a direct result of that shift in mindset. David is bringing in great young talent like Greg Levine, a recent Xavier graduate, to help further his efforts.
Not only are we investing heavily in restructuring our Business Development Team and Marketing Department, but our Delivery Organization, led by Jodie Heflin, is focusing on providing world class technical solutions for our clients. LUCRUM does not take client satisfaction lightly. In fact, we view it as the key to our future growth and success. Jodie and her team have worked hard to address the systemic problems that led to the issues listed in the Business Courier article. Since her tenure as leader of the Delivery Organization began in September 2007, LUCRUM has been delivering a level of service that is unmatched in the industry.
Ultimately, LUCRUM is a company that is about people. With Andy Erickson as the leader of our talent acquisition effort, LUCRUM is hiring the best and the brightest to join us in our goal of creating world class technical solutions. Be sure to check the People section in future editions of the Business Courier, as I plan on having new hires to LUCRUM making regular appearances there.
In summary, while not all of the information about LUCRUM in the article was positive, the negative information it contains is a part of our past. These problems have been dealt with. We have moved forward. And ultimately we are now a stronger company as a result. We have amazing people, a renewed sense of purpose, and a strategy for success. LUCRUM is focused on the future, and in the spirit of the 2008 theme for the Business Development kickoff meeting in Florida, “the future’s so bright we’ve gotta wear shades.”
Thanks to Laura Baverman for thinking enough of our company to write about us. I have attached a link to the article here. I hope you give it a look. Even more, I hope you will leave your thoughts on the article in the comments below.