CEO Tweets Resignation
February 4, 2010
@OpenJonathan Today’s my last day at Sun. I’ll miss it. Seems only fitting to end on a #haiku. Financial crisis/Stalled too many customers/CEO no more
That’s the last Tweet from Jonathan Schwartz, Sun’s former CEO. It was preceeded by his final blog just 1 week earlier. http://blogs.sun.com/jonathan/entry/where_life_takes_me_next
In the time of Social Media, how we get the news is not nearly as riveting as how FAST we get news. Via Facebook you get birth announcements, wedding invitations, divorce annoucements…via LinkedIn yo usee job changes and now via Twitter – resignations. All real time. Faster than you can spill the announcement to your immediate family, you can notify hundreds/thousands (or in Jonathan Schwartz’s 9107 people).
If you are a company, how do you manage this flow of communication? More importantly how do you exploit this communication and how do you track the effectiveness? I think that the next generation of BI will track social media impact to financial results and/or to customer satisfaction. Imagine if you could track the ROI of your marketing efforts! If a Marketer’s MBO could include # of tweets per day and % increase of profit and truly be tied together!! Ah…dreamy
CEO Dashboard of the future
Good luck Jonathan!
- Jodie
- Writers note: when I started writing this at 4:51PM, @openJonathan had 9107 followers. 22 minutes later (5:13PM, he now has 9,151). A quirky, unexpected message gets a following…quickly!
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