In this episode of LUCRUM Radio, Kevin I discuss, among other things, snow emergencies, the rubber chicken lunch, the history of the Social Media Breakfast, the upcoming breakfast featuring Pandora’s Tim Westergren, the importance of social media, the ways in which social media is changing the dynamic of the workplace, and tips for people wondering how to join in the conversation.

Thanks to Kevin for taking time away from shoveling his driveway, sledding, being a social media guru, and getting actual work done on this snowy Ohio day to share some of his unique insights.  I hope that you enjoy this episode of LUCRUM radio as much as I enjoyed

[display_podcast]

SMB Cincinnati

Scott Provancher is the current Vice President and Campaign Director for the Fine Arts Fund.  In this episode of LUCRUM Radio, Scott and I discuss the important role that the Fine Arts Fund plays in keeping the Cincinnati arts community vibrant.  Scott discusses the history of the organization, the role of the arts in the community, how technology is redefining his role and that of his organization, and why he loves to live, work, and play in Cincinnati.

Thanks to Scott for taking the time to speak with me and to share his thoughts with the world.

[display_podcast]

My thanks to Mike for taking the time to share his story.

[display_podcast]

Thanks to Jill for taking the time to do the podcast.
[display_podcast]

Daniel is successfully utilizing social media to make human connections – using the web to amplify his traditional networking activities.  In doing so, Daniel has built a loyal and large following of friends and colleagues both locally and nationally.

In this episode of LUCRUM radio, Daniel shares his thoughts on the value of social media.  He discusses how he got started blogging, and why he has continued to stay engaged in the process of creating and participating in conversations on the web. Daniel also offers some great tips for managing time and creating content on the web, as well as his strategy for maintaining multiple sites and platforms. (He has multiple blogs and 5 Twitter accounts and keeps them all on track)

Thanks to Daniel for taking the time to share his thoughts with us. It was great fun and very enlightening.

Listen in on this episode of LUCRUM Radio…

[display_podcast]

The goal of this conference is to highlight these achievements and to recognize those who have played a vital role in advancing the field of computing in their respective disciplines. The conference will serve as a way for alumni to reconnect with UC, students to learn more about computing history, and faculty in all areas to see how computers have enhanced their own field of study.

The celebration kickoff begins Monday, November 10, with a reception and dinner at the Kingsgate Marriott Conference Hotel, featuring the Keynote Address delivered by Robyn Render. Tuesday, November 11, features a number of presentations by UC faculty, staff, and alumni, followed by a wine and cheese reception at the Cincinnati Observatory Center.

Listen in as Russ McMahon talks about why this history is so important to our community.  Sponsorships are still available for the conference. For more information contact Russ McMahon at russ.mcmahon@uc.edu or visit http://www.uc.edu/conferencing/Details.asp?ConferenceID=304

[display_podcast]

Joan is a fascinating person, who is using both high tech and high touch approaches to building community and fostering growth.  Listen as she shares her views on Cincinnati, technology, community involvement, running for City Council, and offers her tips for succcess.

Thanks to Joan for taking the time to share her thoughts on the Podcast.

[display_podcast]

Kaup Pender Associates

I recently sat down with Karl Preissner who is the President of Lily Pad and we talked about the project  and how it’s raising awareness that Cincinnati is a “tech savvy” community.  We also discussed why his team was able to accomplish such a huge initiative here when it has failed in many other US cities.

Hop on, listen in, and find out why its even easier to access the internet anytime, anywhere.

[display_podcast]

career in Marketing, I am still fascinated by the political process.  So when I got the chance to interview Pat Crowley, political reporter for the Cincinnati Enquirer, I was elated.

This episode of LUCRUM radio was particularly interesting and enjoyable for me, and Pat shares some great insight about how he does his job.  He talks about the changing dynamic between the media and the consumer created by technology.  He also discusses how technology has changed the way in which he does his job.   Pat also addresses some of the ways that technology is shaping the future of the political process – very timely in this Presidential election year.

My favorite part was where Pat describes Kentucky politics as a “Contact Sport.”   Pat was so much fun to talk to, and I think that comes across in the podcast.  Thanks to him for sharing his thoughts and taking the time to participate in LUCRUM Radio.

Kentucky Enquirer | nky NKY Politics Blog | nky.com

[display_podcast]

I have a special love for Cintas, as the company provided me with my first “Real Job.”  As a young management trainee, I spent time driving the uniform trucks, replacing the floor mats, wandering the halls of the corporate offices, flying around the country training service reps to use handheld computers, and selling first aid products and services.  Needless to say, I learned a lot about business at Cintas.

The company runs a tight ship, and is known for delivering high quality service at a premium price.  It was a great place to learn the art of selling because we were never the cheapest game in town.  Sure it might be easier to sell if you are really cheap, but that is not really sales.  That is peddling a commodity.  Thus I learned early on that it is foolish to try to compete on price alone.  Long term growth relies on understanding the customer and delivering value.    In short, making the customer realize that you get what you pay for, and if you paid for Cintas you truly got more for your money.  This has served me well in the years since.

So when Rob agreed to talk to me about marketing, pricing, technology and business strategy, I was exhuberant.  This interview took me down memory lane, and then off into the future.  Rob is a pioneer in marketing, especially when it pertains to price.  Rob has a firm grip on the relationship between pricing and value – and why they a vital part of the marketing mix of a firm.

Now in an era of uber connected consumers, the need for a company to have a clearly articulated pricing strategy that is in line with it’s value proposition is greater than ever.  The transparency created by the internet makes it easier for consumers to compare products and services and assess relative value.  Therefore companies have to be very careful when it comes to price.

Listen along as Rob describes his ideas about pricing and learn why little differences in price make a big impact on profit.

Thanks Rob for agreeing to do this podcast and for enlightening me with your words.

[display_podcast]

LUCRUM Radio: Episode 6 – Rob Franks