Blog Training at LUCRUM

March 25, 2008

Today, I was given the distinct privilege of presenting to my fellow LUCRUM employees on blogging. More specifically, I was tasked with teaching them how to blog. I was given 90 minutes, which is a long time to talk about something that is really quite easy to do. I spent some time discussing why it is important to blog. I touched on the changing state of marketing from that of a dialog to an interactive monologue, and stressed that their voices matter. I then went on to talk about ways to construct posts, do’s and don’ts of blogging, and then showed them just how simple it is to use WordPress. We touched on tools like RSS, digital cameras, Google Blog Search, and plain old note cards as ways to develop content. We even got into some emerging tools like Alltop and Snipshot. Overall, I think that everyone was interested. It is tough to present to such a diverse group - especially when many are far more versed in technology than I. The true test of the presentation will be very easy to measure. If you see more posts from more people, it worked. If not, I will go back to the white board. I am convinced that the people here at LUCRUM are some of the best and brightest in the world. My challenge is convincing them to share that brilliance with the rest of the world. If I can, what an amazing experiment this will turn out to be. Hopefully today was the first step in making that happen. Thanks to everyone who attended. You were a great audience.

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