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Back to the Future

August 20, 2009

Over the past 15 months, this site has been a wonderful experiment in social media, marketing, recruiting and more.  I know that I have personally learned quite a bit from my own participation in this endeavor.  As a result of this little science project, LUCRUM has found new employees, developed new client relationships, promoted new ideas, participated in numerous conversations, and received coverage print publications and business presentations.  It has opened doors and opened minds.

Admittedly the project has not been without its share of challenges.  What to write?  Who will create content?  What to do about comments?  How to measure effectiveness?  Who else can we engage with this?  How can we be more transparent?  What are we trying to say to people and why?

I am happy to say that the project lives on.  In fact, we are renewing our commitment to making this project successful.  In the coming days, we plan to create new content daily.  This will involve new authors speaking about new subjects and showing new sides of our company.  We hope that in doing so we can paint an accurate view of the company and the value we deliver to our Clients, Employees, and Community.  Rather than having a few contributors periodically chime in on items of interest, we are taking a more structured approach to blogging.  We will begin following an editorial calendar that will reflect some of the recent structural changes within the company.  Not only will we talk data and business intelligence, but also community involvement and employee engagement.

We hope that you will enjoy the future of thefuturevalueofbusiness.com and strongly encourage you to take part in our ongoing dialogue by commenting, contacting, and engaging us as you see fit.

Written by davidebowman · Filed Under LUCRUM News 

Comments

2 Responses to “Back to the Future”

  1. Nick Wright on August 20th, 2009 7:55 pm

    Looking forward to future posts… keep up the good work!

  2. davidebowman on August 21st, 2009 2:15 pm

    Thanks Nick! We appreciate your kind words and continued interaction with us.

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