As one tasked with a lot of ideation, I love this tool. It is great when trying to broaden your knowledge on a specific subject. Simply type in what you know, and see related items that you may or may not have associated. I tried it with our core service offerings and got some very interesting results. More reading for the new marketing guy… I use it sparingly as it tends to warp time and space causing me to “wake up” wondering where the last 45 minutes went. Still, Google Sets is an amazing tool. Looking back at the NFL draft, do you wonder if any teams might have used this tool as opposed to paying for scouts? (not mentioning any names). Great post.