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When Should You?

October 16, 2009

At LÛCRUM we help our clients by using data to provide simple answers to complex business questions.  We convert information into knowledge so that businesses can understand the answers to Who? What? Where? When? Why? How? How Many? and other such questions.  The idea is that we create a factual basis for better decisions, as defined by those resulting in consistently superior outcomes for our Clients.  Put simply, knowledge offers the power to make better choices.

As I was driving home last night listening to All Things Considered on WVXU, I was captivated by a story about a fun book that uses data to answer some interesting questions about when it is the best time to do things.  The book by Mark Di Vincenzo is entitled Buy Ketchup in May and Fly at Noon, and it sets out to inform readers of the optimal time to engage in a wide range of activities – based on data.  The story is a very entertaining way of looking at what we do for our business clients, although we don’t get a lot of ketchup purchasing questions.

Whether you are a data junkie or just someone interested in knowing when is the best time to defrost your freezer or study for an exam, the story is worth a look / listen.  It is fascinating to see life analyzed in new and exciting ways.  While we can’t make more time for ourselves, increasingly we are becoming able to make more out of the time we are given.  (What we actually do with this time is fodder for another post.)  Information technology is becoming more ubiquitous, more powerful, and more useful for everyday people every day.  As data becomes more plentiful and more palatable, the ability to tweak our behavior and capitalize on opportunities that may otherwise not be apparent grows in both abundance and importance.  What an exciting time to be alive, watching data connect and transform our world.

New Book Explores Best Times For Almost Everything : NPR

Written by davidebowman · Filed Under Business Intelligence | 2 Comments 

LÛCRUM Birthday & Anniversaries

October 6, 2009

I can’t believe it is October already! It is time to let everyone know birthdays and anniversaries for the month.

Below are some of our fellow employees celebrating a birthday in October:

Oct. 8th – Linda Uzzel
Oct. 11th – Josh Wolf
Oct. 12th – Gary Brock
Oct. 16th – David Andersen
Oct. 20th – David Bowman
Oct. 24th – Michael Shoemaker
Oct. 28th – Steve Harvey
Oct. 31st – Christie Bautch

Here are our LÛCRUM Anniversaries:

On Oct. 6th Mark Kramer is celebrating one year
On Oct. 22nd Kevin Burkart is celebrating one year
On Oct. 30th David Cordas is celebrating nine years

We would like to say, “Happy Birthday”, to all of our employees celebrating in October & “Congratulations”, to all celebrating their LÛCRUM anniversary and here’s to many, many more!

Written by KellyFlake · Filed Under LUCRUM News | Leave a Comment