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LUCRUM Radio, Episode 9 – Joan Kaup

September 2, 2008

Joan Kaup is a Cincinnati, Ohio based Marketing Professional, Business Consultant, and Community Activist who is helping to lead the charge to revitalize Cincinnati.   Recently she has been active in the redevelopment of the Over the Rhine neighborhood.

Joan is a fascinating person, who is using both high tech and high touch approaches to building community and fostering growth.  Listen as she shares her views on Cincinnati, technology, community involvement, running for City Council, and offers her tips for succcess.

Thanks to Joan for taking the time to share her thoughts on the Podcast.

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Kaup Pender Associates

Written by davidebowman · Filed Under Podcast | Leave a Comment 

Do You Need Another Browser?

September 1, 2008

Tomorrow, Google will launch its new web browser Chrome.  Now, I can tell you that I will be downloading it as soon as I can, kicking the tires and driving it around the web – mostly out of curiosity.  Although sadly, I will not be able to do so on my MacBook as it apparently will only work in Windows for now.

On the eve of its release, I sit here utilizing Firefox 3 to craft this post.  As I do so, I am not consumed with some horrible browser problem for which I have a burning desire for Google to solve for me.  Thus, I wonder if if large numbers of people will move to adopt this product.  At this point it is hard to say.

In Google’s favor is the ability to leverage the Google homepage for marketing, ensuring that people will know about Chrome.  Better still is the fact that the product is free, so it will be easy to try.  From all accounts Chrome will also offer some unique features regarding stability, speed, efficiency, mobility, security, layout, the enhancement of web apps and the utilization of Google Gears.  They even created a comic book to describe the product – a very different and exremely cool approach to a product launch.

Still, Google faces a huge challenge in that the browser market is currently served pretty well.  Internet Explorer, Firefox, and Safari have been competing with one another for a long time in the browser world, and people generally have a favorite amongst the 3.  So for Chrome to succeed, Google needs to create a sense of dissatisfaction with the current browsing experience and then convince people that Chrome somehow addresses this dissatisfaction.  They need to provide people with a compelling reason to change.

While I can’t be certain as to the ultimate fate of Chrome, I do know this.  A few years ago, I had a Hotmail account and a Yahoo Mail account.  At that time, I did not have any problems with email.  Then I was invited to try Gmail, and I have not used either since.

How about you?  Do you plan on test driving Chrome?

Will you try out the new Google Browser CHROME?

  • Yes, I can't wait to try it (52%, 12 Votes)
  • No, I have no need for that (30%, 7 Votes)
  • Someday... Maybe... (18%, 4 Votes)

Total Voters: 23

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Official Google Blog: A fresh take on the browser

Written by davidebowman · Filed Under Business & Leadership | 6 Comments 

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